Build a Solid Pipeline of Future Business By Committing to Lead Generation Today w/Luke Shankula Part 2

The typical sales cycle in mortgage is 6-18 months, so the lead generating activities we do today will bring us the business for 2021 and beyond. Building a pipeline for the future is the most important thing we should be doing right now. 

Lead generation methods and sources differ, but the commitment we need to have will always be the same. If we’re not committed to responding quickly, having the right conversations, and following up, we’ll end up wasting money. 

How do we practically improve our lead generation so we get maximum ROI on our time, money, and mental effort? Is it better for loan officers to do their own phone calls or can we get an ISA? 

In this episode, 7-figure Mortgage Marketer and CEO of Paragon Digital Marketing Group, Luke Shankula, talks about how to fine-tune your lead generation.

If you’re going to buy leads, you have to commit to doing the work to convert them or you’re just burning money. -Luke Shankula

 

Get the Full Episode on YouTube:

Three Things You’ll Learn:

  • How to use our knowledge to remove objections 
    We miss out on opportunities to engage with people by making the assumptions that consumers know everything we know about the home-buying process. Ask questions to see what information they’re missing, and fill in those gaps with knowledge to show them that you add value.

  • Why loan officers still need to be making the phone calls
    The loan officers that win and have the best success pick up the phone. ISAs are not the conversion mechanism, they are just a tool to start the conversation. It’s still the loan officer’s job to make the sale, and that means we have to be the ones having those conversations.

  • Why our lead generation efforts should include texting
    Texting is a great lead conversion tool because people feel less pressured and intimidated by it, and it gives us a chance to ask questions and have real conversations. Remember to tailor your messaging to the platform, so what works on email won’t work in a text message structure. 

Want to be part of a boutique mortgage team where everyone matters?

Learn more about joining the team at Partners Mortgage: http://partnersmortgage.com/join-our-team/

To schedule a confidential consultation with Dan, email dant@partnersmortgage.com.

Guest Bio:

Luke is a marketing consultant, Facebook Ads expert, and the CEO of Paragon Digital Marketing Group. He has been featured on ABC, NBC, Fox, Yahoo Finance, and he’s a contributor to National Mortgage News. He works with Mortgage Brokers and Loan Officers to generate a predictable stream of exclusive qualified leads that generates on average 2-5 new loans per month per client. For more information, visit https://www.paragondmg.com/, email luke@paragondmg.com or connect with him on Facebook.   

Dan Trinidad