Focus on Long-Term Business When Everyone Else is Transaction-Minded w/Luke Shankula Part 1

The mortgage market is sizzling hot right now, and with rates at an all-time low and transactions at record highs, loan officers are seeing massive opportunity. But no matter how good or busy the market is right now, this won’t last forever. 

If we get too caught up in working today’s market, we will get swept away by the inevitable market shift that will follow this blitz of mortgages. 

We have to be focused on building a business that can survive any market, and nurturing the lead sources that sustain us in a normal market. What should we be doing from a marketing perspective to prepare for the future? 

In this episode, I’m joined by 7-figure Mortgage Marketer and CEO of Paragon Digital Marketing Group, Luke Shankula. He shares what he thinks loan officers should be focused on right now.

As a salesperson, you need to be doing revenue-generating activities for the majority of your day. -Luke Shankula

 

Get the Full Episode on YouTube:

Three Things You’ll Learn:

  • How to build a business that will last beyond the current mortgage boom

    Even if you’re busy with refis, don’t turn your back on your bread-and-butter business sources, relationships, and referrals. The agents we partner with are the people who feed us when the market isn’t as hot as it is right now. Don’t stop building and nurturing those relationships. 

  • What sets high performing LOs apart from everyone else 
    The best performers in mortgage scale themselves. Doing the work ourselves often feels like the path of least resistance, but it actually makes it harder for us to grow. What separates top producers from everyone else is processes, dialed in systems and delegating. 

  • Why growing our business isn’t just about us

    If we truly believe in our service and believe what we offer is above and beyond what other people offer, we have an obligation to get more business. We have an obligation to impact more people and change lives through homeownership. 

Want to be part of a boutique mortgage team where everyone matters?

Learn more about joining the team at Partners Mortgage: http://partnersmortgage.com/join-our-team/

To schedule a confidential consultation with Dan, email dant@partnersmortgage.com.

Guest Bio:

Luke is a marketing consultant, Facebook Ads expert, and the CEO of Paragon Digital Marketing Group. He has been featured on ABC, NBC, Fox, Yahoo Finance, and he’s a contributor to National Mortgage News. He works with Mortgage Brokers and Loan Officers to generate a predictable stream of exclusive qualified leads that generates on average 2-5 new loans per month per client. For more information, visit https://www.paragondmg.com/, email luke@paragondmg.com or connect with him on Facebook.   

Dan Trinidad